Growth, engineered
Know which channel is actually funding your pipeline.
Selvica builds the data infrastructure that ties paid spend to closed revenue. In two weeks, not two quarters.
- $7M+ in ad spend optimized
- 120+ dashboards shipped
- 24-hour response on every request
- 100% ownership of your stack
Free audit. We reply within one business day.
Get your growth audit
Tell us where you're stuck. We'll come back inside one business day with a specific read on what's fixable.
Our team brings experience from S&P 500 companies, FTSE 100 agency networks, and high-growth tech.
Three patterns we see in every audit before we touch the data.
01
CAC is a portfolio average
It hides which channel is actually funding pipeline. Looks healthy on a board slide and tells you nothing about what to fund next quarter.
02
Agency reports don't match the CRM
The deck says 200 conversions. The CRM shows 12 opportunities. The QBR stalls on whose data is right.
03
Dashboards nobody uses on Monday
14-chart museums built for a CMO who looks at three. Reports, not tools that change a decision.
Unified data warehouse
Paid spend, web sessions, and CRM pipeline joined in one place. Built on the warehouse you already pay for or stood up new.
Channel-level attribution
Every dollar of spend tied back to the pipeline stage it actually moved. No more guessing which campaign earned the deal.
Live operator dashboards
Three to five views your team will actually open on Monday. Not a 14-chart carousel. Decisions, not reports.
Weekly automated reports
Sent to inbox or Slack. Surface the number that changed and why. Replace the quarterly slide deck nobody reads.
Server-side tracking
Resilient to ad blockers and iOS privacy changes. Conversions API on Meta and Google. The data you need keeps flowing.
Total ownership
Every pipeline, every dashboard, every model is yours. Hosted on your warehouse, your accounts. We hand over the keys.
Live spend, channel-level pipeline, and the alert that fires when something breaks. Not a 14-chart museum.
3-5
Dashboards built per engagement
<24hr
Response on every request
100%
Yours. Hosted on your warehouse
Get a one-business-day read on what's actually fixable.
The audit is free. You leave with a specific list whether you hire us or not.
Get my free growth auditAudit
We map your stack, find the silent gaps, and surface what's costing you trust in your numbers. One call, one document.
Connect
Ad platforms, GA4, CRM, and any other source land in one warehouse. Server-side where it matters.
Model
We model spend against pipeline so the channel-level number is defensible. Joins everyone agrees on.
Report
Three to five live dashboards plus a weekly digest. The kind of report a CMO opens on a Monday morning.
We built Selvica because the data should never be the bottleneck.
After years managing ad accounts for direct brands and agencies, making the right spend decisions has never been this clear. We see what's working before the spend report does.
Rubio Gonzalez
Paid Media
If you spend on ads, run a CRM, and have a moment where the numbers don't agree, yes. Most fit profiles: SMB B2B between $1M and $25M ARR running paid acquisition, or performance agencies managing client spend without an in-house data person.
Athena replies personally. The audit is free whether you hire us or not.
Athena Page
Sales