Privacy Policy

1. Introduction

This Privacy Policy applies to information we collect through our website, marketing channels, and the services we provide to our clients. By using our website or engaging our services, you acknowledge that you have read and understood this policy.

If you disagree with any part of this policy, please do not use our website or services.

2. Information we collect

We collect the following categories of information:

• Information you provide: name, email address, company, role, phone number, and any content you submit through our contact or intake forms.
• Information from your use of our website: IP address, browser type, operating system, referring URL, pages visited, session duration, and interaction events.
• Client-provided data: where you engage us for services, we may access advertising account data, analytics data, CRM records, and other business data you authorize us to work with on your behalf.
• Communications: records of your correspondence with us, including emails, meeting notes, and support tickets.

3. How we use your information

We use the information we collect to:

• Provide, operate, and improve our services;
• Respond to inquiries, schedule calls, and send proposals;
• Deliver the analytics, tracking, dashboards, and paid media work we are engaged for;
• Communicate about engagements, invoices, and service updates;
• Measure website performance and improve user experience;
• Comply with legal obligations and enforce our agreements.

4. How we share your information

We do not sell your personal information. We share information only in the following limited circumstances:

• Service providers: with vendors who help us operate our business (hosting, analytics, email, payments, CRM). These providers are contractually bound to protect your information.
• With your direction: when you authorize us to access platforms on your behalf (e.g. ad accounts, data warehouses, Google Tag Manager).
• Legal requirements: when required by law, subpoena, or to protect our rights and safety.
• Business transfers: in connection with a merger, acquisition, or sale of assets, subject to the confidentiality terms of this policy.

5. Cookies & tracking technologies

We use cookies and similar technologies to remember your preferences, understand how visitors use our site, and measure the performance of our marketing. You can control cookies through your browser settings; disabling them may affect site functionality.

Third-party tools we may use include Google Analytics 4, Google Tag Manager, and related ad platform pixels. Each has its own privacy policy governing their use of the data they collect.

6. Your rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you;
• Request correction of inaccurate information;
• Request deletion of your information;
• Object to or restrict certain processing;
• Request a copy of your information in a portable format;
• Withdraw consent where we rely on consent as our legal basis;
• Lodge a complaint with your local data protection authority.

To exercise any of these rights, email us at hello@selvicalabs.com. We will respond within the timeframe required by applicable law.

7. Data retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Client-provided data is retained for the duration of the engagement and a reasonable period thereafter, unless a longer retention is required by law or specifically agreed with you.

8. Data security

We implement administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. International transfers

We are based in the United States and may process information in other countries where we or our service providers operate. Where required, we use appropriate safeguards (such as Standard Contractual Clauses) for cross-border transfers of personal information.

10. Children's privacy

Our services are not directed to children under the age of 16, and we do not knowingly collect personal information from them. If you believe a child has provided personal information to us, please contact us so we can delete it.

11. Changes to this policy

We may update this policy from time to time. We will post the revised version on this page and update the "Last updated" date above. Material changes will be communicated where appropriate.

12. Contact us

If you have questions about this policy or our privacy practices, please contact: