Terms of Service

1. Acceptance of terms

By accessing this website or engaging Selvica for services, you confirm that you accept these Terms and agree to comply with them. If you are accepting on behalf of a company or other legal entity, you represent that you have the authority to bind that entity to these Terms.

2. Services

Selvica provides growth and data services, which may include tracking and measurement setup, data pipelines and warehousing, dashboards and reporting, paid media strategy and management, and white-label analytics for agencies.

The specific scope, deliverables, timeline, and fees for any engagement will be documented in a separate Statement of Work, Master Services Agreement, or ordering document signed by both parties. In the event of a conflict between these Terms and such a document, the signed document controls.

3. Eligibility

You must be at least 18 years old and capable of entering into a binding contract to use this website or engage our services. Services are intended for business use, not for personal, household, or family purposes.

4. Your responsibilities

You agree to:

• Provide accurate, complete, and current information when engaging us;
• Grant the access, permissions, and credentials necessary for us to perform the services;
• Ensure you have the rights and consents required for any data you provide or ask us to process;
• Comply with applicable laws, including privacy, advertising, and tax laws;
• Review deliverables promptly and provide feedback within agreed timelines.

5. Fees & payment

Fees are specified in the applicable Statement of Work or engagement letter. Unless otherwise agreed, invoices are due within 15 days of receipt. Late payments may accrue interest at 1.5% per month (or the maximum allowed by law, whichever is less). Fees are exclusive of taxes, which are your responsibility. Ad spend billed to you by third-party platforms is separate from our service fees.

6. Intellectual property

The website, its design, and the content we publish (excluding client content) are owned by Selvica or our licensors and are protected by intellectual property laws. You may not copy, modify, distribute, or create derivative works from our content without our written permission.

Selvica retains ownership of our pre-existing tools, templates, frameworks, and methodologies ("Selvica IP"). We grant you a non-exclusive, perpetual license to use any Selvica IP embedded in the deliverables solely for your internal business purposes.

7. Client data ownership

You retain full ownership of all data you provide to us and all data we generate on your behalf during an engagement, including tracking configurations, dashboards, pipelines, queries, and documentation.

Upon request, we will deliver a copy of this material in a usable format and provide a reasonable transition. We do not hold client data hostage. Everything we build for you is yours.

8. Confidentiality

Each party agrees to protect the other's confidential information and to use it only for purposes of the engagement. Confidential information does not include information that is publicly available, independently developed, or lawfully received from a third party without restriction. These obligations survive the end of any engagement.

9. Warranties & disclaimers

We will perform the services in a professional manner consistent with industry standards. Except as expressly set out in a signed engagement document, the website and services are provided "as is" and "as available" without warranties of any kind, express or implied.

We do not warrant specific business outcomes, revenue growth, ROAS, conversion rates, ranking positions, or platform approvals, as these depend on factors outside our control (including your product, audience, creative, pricing, and the policies of third-party platforms).

10. Limitation of liability

To the maximum extent permitted by law, neither party will be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenue, data, or goodwill, arising from or relating to these Terms or any engagement. Our total aggregate liability to you for any claim will not exceed the fees you paid us for the specific services giving rise to the claim in the 12 months preceding the event.

11. Indemnification

You agree to indemnify and hold Selvica harmless from any claims, losses, and expenses (including reasonable legal fees) arising from your breach of these Terms, your misuse of the services, or your infringement of any third-party right, including your use of data or content you do not have the right to provide to us.

12. Termination

Either party may terminate an engagement in accordance with the notice period set in the applicable Statement of Work. We may suspend or terminate access to the website or services at any time if you breach these Terms. On termination, you remain responsible for fees earned through the termination date, and sections intended to survive termination (including IP, confidentiality, and liability) will remain in effect.

13. Governing law & disputes

These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict of laws principles. Any dispute arising under these Terms will be resolved exclusively in the state or federal courts located in Delaware, and each party consents to the personal jurisdiction of those courts.

14. Changes to these terms

We may update these Terms from time to time. The "Last updated" date above reflects the most recent revision. Continued use of the website or services after changes are posted constitutes acceptance of the revised Terms.

15. Contact

Questions about these Terms? Reach out to: