About Selvica

The engine behind your growth

Operators with backgrounds at S&P 500 companies, FTSE 100 agency networks, and high-growth tech. We build the data infrastructure that makes marketing measurable.

Meet the team Book a call →
Our story

The frustration was specific. Marketing agencies couldn't trust their own numbers: CRM conversions never matched the event data coming back from paid platforms, and every month someone had to pull data from a dozen sources and reconcile it by hand. Our team had spent years running experimentation, analytics, paid media, and sales across S&P 500 companies, FTSE 100 agency networks, high-growth tech, and performance-marketing agencies. The pattern was the same everywhere.

Selvica started in 2024 as a white-label reporting automation engine for one agency partner. Same data layer, under their brand. By 2025 we had layered AI into the workflows and onboarded our first direct clients on the same infrastructure. Today the team is in place, and we're expanding to more agencies and direct teams who want a data layer that works as hard as their campaigns do.

We're not a creative agency that added dashboards. We're a data company that understands marketing.

2024

Founded

White-label reporting automation engine for our first agency partner.

2025

AI + direct clients

AI layered into the reporting workflows. First direct clients onboarded on the same data stack.

Today

Scaling

Team in place: heads of analytics, engineering, sales, and paid media. Expanding to more agencies and direct clients.

By the numbers
LIVE · and counting

Collectively, our team's been in the rooms where the numbers get made.

$0M+

Ad spend managed

Across Meta, Google, LinkedIn, and TikTok.

0+

Campaigns optimized

Direct-client and white-label engagements.

0+

Experiments run

Lift tests, A/B, and incrementality studies.

0+

Hours saved/month

Reclaimed from manual reporting work.

Team backgroundsS&P 500FTSE 100Unicorn SaaSDigital agency
Leadership

Heads of analytics, engineering, sales, and paid media.

Alvaro Gonzalez

Alvaro Gonzalez

Analytics

Leads strategy and client relationships. Background in BI and analytics at enterprise companies. Bridges what the data says and what the business needs.

AttributionSQLdbtWarehousingBI & dashboards

Experience at

S&P 500Unicorn SaaS
Athena Page

Athena Page

Sales

Drives partnerships and revenue growth. Expert in consultative selling and agency relationships.

DiscoveryStrategyPartnerships

Experience at

B2B SaaS
John Calderon

John Calderon

Data Engineering

Architects data pipelines and infrastructure. Deep expertise in warehouses and ETL automation.

WarehousingELT pipelinesdbtPython

Experience at

FTSE 100
Rubio Gonzalez

Rubio Gonzalez

Paid Media

Manages paid media strategy and execution across the full acquisition stack.

MetaGoogleLinkedInTikTok

Experience at

Digital agency

Curious how we'd fit your team?

20 minutes. We'll walk your stack and show you where we'd start.

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What we believe

Every project, every dashboard, every decision runs through these.

Transparency over black boxes

You see the same data we see. Every query, every dashboard, every assumption.

How it shows up

Shared dashboards, SQL in git, no hidden reporting layers.

You always have read-access

Fundamentals before sophistication

A simple system that's accurate beats a complex one that isn't. We earn ML before we sell ML.

How it shows up

Clean tracking + clean attribution first. Fancy models only when the data supports them.

Foundation-first methodology

Your data, your ownership

Everything we build is yours. Dashboards, pipelines, documentation, SQL. All of it.

How it shows up

Every asset delivered to a git repo you control. Full docs. Full handoff whenever you want.

100% portable on day one

Principle

Most agencies
Selvica

Transparency

Locked portals, branded PDFs, no raw SQL

Shared dashboards, SQL in git

Fundamentals

"AI-powered" models on dirty data

Clean tracking first; ML when it earns its keep

Ownership

Platform lock-in, migration fees, lost assets on exit

Everything delivered to a git repo you own

Living principlesReviewed quarterly with the teamReaffirmed 2026Public by design

Let's talk about your growth

Athena Page

Book a free discovery call with Athena Page. We'll audit your setup and show you what you're missing.

30 minNo pitchFree audit