Automated reporting

Live dashboards. Real decisions.

Real-time dashboards that surface what matters without spreadsheet surgery, wired to alert your team when something needs attention.

The problem

Three signs your reporting workflow is the bottleneck.

01

Reports take all day

Monday morning is spent pulling data into Excel, formatting tables, and hoping no one asks you to add a filter.

02

Stale by lunchtime

By the time the deck is shared, the underlying data has shifted. Decisions get made on yesterday's reality.

03

Nobody opens them

The weekly PDF lands in 12 inboxes. Three people open it. Two skim past the first chart.

What we build

Six surfaces that turn reporting from a Monday chore into a tool the whole team uses without thinking about it.

Live performance dashboards

Refreshed every 30 seconds. Shareable URL, embedded in Slack and Notion. No PDF in sight.

Custom KPI builder

Whatever metric your team actually argues about. We build it once and pin it to the top of every view.

Drill-down filters

Channel, campaign, audience, geography, device. Same dashboard, every angle, no duplicate views.

Slack + email alerts

Pings when ROAS drops 20%, when spend exceeds cap, when a campaign breaks a guardrail. No daily check-ins required.

Stakeholder views

Single source, three audiences. Exec view, ops view, agency view. Each sees what they need, none more.

Embedded comments

Why did spend spike on April 12? The note's right there next to the chart. Forever.

See what real-time looks like

Book a 20-minute reporting audit. We'll show you the report you can kill this quarter.

Book the audit →
How we ship

Fixed-price build. Adoption support included. No PDF reports waiting in the wings as backup.

Step 01

Audit

We catalog every report your team currently produces and rank them by use vs. effort.

30-min call · report inventory

Step 02

Design

Wireframes for each dashboard view, KPI definitions, refresh cadence, and alert rules.

Wireframes · KPI dictionary · alert spec

Step 03

Build

Your reporting platform of choice, wired to your warehouse. 2–3 weeks. Embedded where your team works.

Dashboards · pipelines · embeds

Step 04

Adopt

Team training, Slack/Notion embeds, retire the legacy reports. We don't ship and ghost.

Training · adoption rituals · handoff

What it looks like

KPI cards, trend lines, channel breakdowns, and anomaly alerts, wired to your warehouse, refreshed every 30 seconds.

30s

auto-refresh cadence

<5 min

from question to answer

100%

owned by your team

dashboard.selvica.io/overviewLIVEPerformance OverviewUpdated 19-Apr · 14:03 UTC · auto-refresh 30sMar 21 – Apr 19vs. prevExportTotal Leads0+23%Cost / Lead$0.0-18%ROAS0.0x+0.8xConv. Rate0.0%+0.6ptConversions: 30-day trendDaily attributed conversions across paid + organic796754Mar 21Mar 28Apr 04Apr 11Apr 19TODAY · APR 1979 conversionsSpend by channelLast 7d · $38.4K totalMeta48%Google36%LinkedIn22%TikTok17%Email28%Conversion funnelImpressions284KClicks17.6KSessions13.7KLeads1,247Customers341Recent activityLIVE14:03Pixel firedMeta · CA14:01Budget reallocatedGoogle · +$12013:58Attribution recalcComplete · 30d13:54Lead capturedHubSpot · #8821AlertsMeta ROAS peak4.8x · +0.6 vs. yesterdayCPL drift · LinkedIn$18.20 · +12% week-over-week
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FAQ

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Let's talk about your growth

Athena Page

Book a free discovery call with Athena Page. We'll audit your setup and show you what you're missing.

30 minNo pitchFree audit