One source of truth. Zero guesswork.
Server-side tracking, first-party data, and warehouses wired to every platform you run, so every decision starts with real numbers, not best-guesses from a broken pixel.
Three signs your tracking stack is costing you more than it's telling you.
Numbers don't match
GA4 says one thing, Meta says another, your CRM says a third. You're picking a number to believe instead of knowing.
Attribution keeps breaking
iOS updates, cookie deprecation, cross-device. Every few months a report stops working and no one knows why.
Nobody owns the pipeline
Someone set this up two years ago. They're gone. Changing a field means crossing your fingers.
Not a list of tools. A system. Wired, tested, documented, and yours the moment it ships.
Server-side tracking
GTM Server container routed through a first-party subdomain. Nothing ad-blocked, nothing lost.
Conversion APIs
Meta CAPI, Google Enhanced Conversions, TikTok Events API, LinkedIn Insight Tag, all firing from your server.
Data warehouse
A modeled warehouse (BigQuery, Snowflake, Redshift, or the stack you're already on) your team can query in plain SQL.
ELT pipelines
Scheduled ELT (Fivetran, Airbyte, or similar) pulling from every ad platform, CRM, and product database.
Analytics layer
dbt models with tests, version control, and docs. No more spreadsheet surgery on Monday mornings.
Governance
Schema registry, PII handling rules, retention policy. Audit-ready on day one, not day 180.
See what's actually driving revenue
Book a 20-minute tracking audit. We'll tell you the one gap costing you the most.
Fixed-price scoping up front. No billable-hour games. No scope creep. No surprises.
Step 01
Audit
We map every tag, pipeline, and source of truth you have today.
30-min call · read-only audit report
Step 02
Design
Scope doc, timeline, fixed-price quote. You approve before a line ships.
Scope doc · architecture diagram · quote
Step 03
Build
2–6 weeks. Pixels, CAPI, warehouse, pipelines, dbt, in your repos or new ones.
PRs · data models · dashboards
Step 04
Hand off
Docs, team walkthrough, runbooks. Everything we built is yours, forever.
Docs · walkthrough · handoff call
Real-time events flowing through a server-side container, landing in your warehouse, modeled by dbt, surfaced in dashboards your team actually opens.
100%
first-party data
<1%
tracking loss (vs. client-side pixels)
24hr
auto-refreshed data pipelines
Click a question to see the answer.
How long does a typical build take?
2–6 weeks, depending on scope. Simple pixel + CAPI + one dashboard: 2 weeks. Full warehouse + pipelines + dbt models + governance: 6 weeks. The scope doc we deliver in week 1 includes the exact timeline with weekly milestones.
Let's talk about your growth
Book a free discovery call with Athena Page. We'll audit your setup and show you what you're missing.