Campaigns built on evidence. Budget aimed where it pays.
Channel architecture, creative testing, and budget allocation grounded in your real attribution, not platform-reported vanity metrics.
Three reasons your paid media is leaking budget you can't see.
Platform metrics lie
Meta says it drove 200 conversions. Your CRM saw 60. Without a unified view you're scaling on platform-favorable numbers.
Creative dies and nobody notices
A high-performing ad fatigues over 3–4 weeks. Without systematic testing, you bleed budget on dead creative.
Budget moves on gut feel
End of quarter, you reallocate based on which channel manager argued loudest, not which channel actually moved the needle.
A six-part operating system for paid media. Every part wired into your real attribution, every decision auditable.
Channel architecture
Meta, Google, LinkedIn, TikTok mapped against funnel stage and audience temperature, not just where budget feels comfortable.
Creative test framework
4-week rotation, statistical significance thresholds, kill rules baked in. Dead creative dies fast, winners get scaled.
Budget allocation models
MMM-lite plus media-mix experiments tied to your real attribution. Reallocations are arguments you can win in a room.
Bid + audience strategy
Performance Max boundaries, lookalike refresh cadence, exclusion lists kept clean. Algorithms working for you, not on you.
Landing page + offer testing
Coordinated with the ad layer so you're not testing two variables at once. Clean reads on what actually moved.
Weekly experiment review
One call, one doc. What we learned, what we're killing, what we're scaling. No 30-tab spreadsheet, no theatrical decks.
See where budget is leaking
Book a 20-minute spend audit. We'll show you the channel that's under-reporting.
Fixed-price launch. Monthly retainer for the optimization cycle. No scope creep, no surprise invoices.
Step 01
Audit
We pull 90 days of spend, look at platform vs. CRM gaps, and benchmark against your industry.
30-min call · 90-day audit report
Step 02
Strategy
Channel mix, budget split by funnel stage, creative testing calendar. Approved before launch.
Strategy doc · test calendar · quote
Step 03
Launch
We rebuild campaigns from the ground up. New structure, fresh tracking, new creative tests.
Campaign rebuild · 2–4 weeks live
Step 04
Optimize
Weekly experiment cycle. Monthly strategy review. Quarterly budget rebalance.
Weekly call · monthly review · quarterly reset
Channel performance, ROAS by funnel stage, and the alerts that catch spend drift before your monthly review does.
4-week
creative test cycle
+28%
median ROAS lift in 60 days
Weekly
experiment review cadence
Click a question to see the answer.
Do you guarantee specific ROAS targets?
No, and you should be skeptical of anyone who does. We commit to a measurement approach and a testing cadence. The numbers come from honest experimentation, not promises pulled from thin air.
Let's talk about your growth
Book a free discovery call with Athena Page. We'll audit your setup and show you what you're missing.