Know which campaigns actually ring the phone.
Call tracking, form and chat attribution, and a Google Ads dashboard that separates branded from non-branded, in-market from injury campaigns. Built for personal injury and consumer law practices.
Three reasons the two never agree.
Calls aren't attributed
Most of your leads phone in. Without call tracking wired to Google Ads, the campaign that drove the call gets no credit, and the one that drove a form fill gets all of it.
Branded search inflates your ROAS
People who already know your firm search your name and click your ad. That spend looks brilliant in the report and tells you nothing about which campaigns bring in new clients.
Your agency's report is a PDF you can't filter
Monthly, static, and built to look good. When you ask which practice area or which market the leads came from, the answer is another PDF.
Four pieces, wired together, delivered as one dashboard your partners can open.
Call tracking + conversion setup
CallRail or WhatConverts connected to GA4 and Google Ads so phone leads land on the campaign that drove them.
Branded vs. non-branded dashboard
Google Ads split by branded, non-branded, in-market, and injury campaigns so you see what new-client acquisition really costs.
Lead type breakdown
Site calls, ad-extension calls, forms, and chats counted separately, each tied back to its campaign.
YoY and MoM comparison views
This month against last month and against the same month last year, on every page of the report.
Scoped on a 20-minute call, quoted in writing, built in under two weeks.
Law Firm Lead Tracking Package
One-time. Yours when we hand off.
$1,500
Book a 20-min call →- Call tracking setup (CallRail or WhatConverts)
- Conversion tracking fix across GA4 and Google Ads
- Single-source Google Ads dashboard in Looker Studio
- Branded vs. non-branded and lead-type splits
- YoY and MoM comparison views
- Recorded walkthrough for your intake team
Delivered in under two weeks
Reporting-as-a-Service
Optional add-on. Cancel anytime.
$300/mo
Add maintenance →- Weekly data-quality checks
- New campaigns and lead types added as you launch them
- Monthly annotations: what moved and why
- Priority Slack support
Built for a Michigan personal injury firm: full Google Ads reporting with call, form, and chat attribution, delivered in under two weeks.
Written quote before any work starts. Keep us on afterwards or walk away with everything.
Step 01
Book
A 20-minute call. We confirm the campaigns, the call tracking tool, and the splits you need.
Step 02
Quote
A flat price in writing within 24 hours.
Step 03
Access
You grant Google Ads, GA4, and call tracking access. We start.
Step 04
Deliver
Dashboard live in under two weeks, walkthrough recorded.
Step 05
Keep or close
Add maintenance or walk away with everything.
Click a question to see the answer.
Do you work with our existing Google Ads agency?
Yes. We build the measurement layer; they keep running the campaigns. Most agencies welcome it because the report finally shows what their work produced.
See which campaigns ring the phone.
20-minute call. We'll confirm the package fits your firm and quote it in writing.